Mita Sujan
Professor & Malcolm S. Woldenberg Chair of Marketing
- New Orleans LA UNITED STATES
- 7 McAlister Dr 553
- Freeman School of Business
Professor Sujan’s award-winning research is focused on the roles of emotion and cognition in decision-making.
Social
Biography
Professor Sujan’s award-winning research has been published in the most prestigious journals in marketing and psychology and has garnered high citations and recognition by the academy. Her work has programmatically focused on the roles of emotion and cognition in decision making. Her current work is on motivating individuals to engage in healthy behaviors – specifically on how vulnerable consumers can be motivated to engage in preventive care. In this work, she collaborates with Tulane’s Schools of Medicine, Public Health and Social Work.
She also draws on rich professional experiences in her teaching. Professor Sujan has worked in advertising, served as a consultant to advertising and marketing research companies, and served as an expert witness in cases on false advertising and brand name infringement.
Areas of Expertise
Education
Graduate School of Management, University Of California, Los Angeles
Ph.D.
Marketing
1983
Jamnalal Bajaj Institute, University of Mumbai
M.M.S.
Marketing
1975
Lady Shri Ram College, Delhi University
B.A.
Economics
1973
Affiliations
- Journal of Marketing Research
- Association of Consumer Research
- Journal of Consumer Psychology
Links
Media Appearances
Column: As JetBlue joins race to air-travel bottom, what’s needed is a Netflix of the skies
Los Angeles Times online
2018-10-02
Mita Sujan, a marketing professor at Tulane University, said if this is irrational behavior, she’s guilty of it herself. She routinely seeks the lowest possible fare when flying, even if that means a lesson in contortion.
“It’s not an experience,” Sujan explained. “It’s just a process of getting to a destination. We’re not interested in maximizing it”...
Articles
Doctors As Salespeople: Strengthening Relationships With Patients To Motivate Better Self-Care
Marketing Dynamism & Sustainability: Things Change, Things Stay2015
As a result of a greater focus in sales management practice on customer loyalty than on making the sale and even on customer satisfaction, sales research has turned its focus to questions of what strengthens salesperson-customer relationships (Fenwick, Porter and Crosby 2001; Weitz and Bradford 1999).
Preparing for the Adoption of the New Arrival
GfK Marketing Intelligence Review2009
The emotional state of many expecting parents shifts from unbridled joy to anxiety as the reality of learning to care for a newborn and forsaking their current lifestyle sinks in. Similarly, consumers have different concerns when they first hear about a new product compared to the time when they consider buying it.